Working with the Hobsons Bay City Council

Altona Truck & Trade Show helping local sporting teams
Helping the community is what the Altona Truck & Trade Show is all about says local Altona businessman Bernie Metcher.
Bernie has teamed up with Australian Custom Trucks magazine publisher Chris Smith and Glenn “Yogi” Kendall, one of the stars of the hit global TV series Outback Truckers, to help kick start promotion of the inaugural Altona Truck & Trade Show.
Bernie has been working with the Hobsons Bay City Council to create a strong event that will bring businesses together as well as helping the local community drive tourism and sports in the region.
“I am grateful to have the backing of the Hobsons Bay City Council, having this sort of backing helps us promote the event even further in the community,” he says.
He adds Altona and Laverton have been the traditional transport hubs for Melbourne and it was only fitting to put on an event that brings people in the region together to help local clubs, the Altona Football Club and the Laverton Cricket Club.
Already local businesses including Truckers Toy Store and Samios Tyres are getting behind the Altona Truck & Trade Show as sponsors with more coming on every week.
This week Spider GT Long March Tyres, ANDA Trailers, Haulin’ Apparel, Klos Custom Trucks, Truckfest Mobile Transport Marketing and Australian Custom Trucks magazine all came on as sponsors for the event that will be held on March 16, 17 and 18 at the Ballpark Altona.
“We are excited to be able to create an event that boosts the local economy as well has helping out its sporting teams,” Bernie says.
“My family and I have all played sport in the area and know how difficult it is for clubs these days to raise money, so we wanted to support them.
“It is also a great opportunity for businesses in the region to come together to show their support for the region and network with other businesses,” he says.
The Altona Truck & Trade Show will prove to be a popular destination for local businesses, truckies and the local community.
“We plan to have a great list of displays and television personalities coming along including a few of the popular characters in the industry like the face of the event Yogi and his wife Amanda Kendall. Steve Grahame from of Outback Truckers and Laurie Voutier from the popular TV hit, the Demolition Man, will give the show a unique point of difference and attract a lot of fans,” he says.
The Friday function coincides with the bump in and is designed for transport operators, drivers and suppliers to spend time networking in a relaxed atmosphere. Saturday is open to the public and will have plenty of activities for the kids to do.
“We’ll be holding a football clinic for the kids on the Saturday and have lots of entertainment for the whole family,” Bernie says.
“The idea is to help the clubs recruit members as well and promote healthy lifestyle habits from an early age.”
Bernie says all sorts of trucks and businesses are welcome to attend. Truckies are encouraged to stay for the whole weekend from Friday bump-in to a Sunday breakfast.
“We really want to get a massive walk through crowd that will buy food and drinks from the clubs we are supporting. We want them to make this event one of their main fund-raisers every year,” he says.
“We’ve made it affordable for smaller businesses to come and have a presence and the sponsorship packages give our sponsors prime locations and great exposure on the flyers and marketing collateral that we are sending out.
“We have also taken the pressure off the truckies and transport companies, we won’t be doing a show and shine for prizes or trophies. We want every truckie to come in and not feel judged,” he says.
To be a part of the Altona Truck & Trade Show as a trade stall holder, exhibitor or sponsor, give Bernie Metcher or Chris Smith a call, and they’ll look after you.

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